(New York, NY) – The voice you’ve come to know from years of hard-hitting radio spots and warnings of negligent companies taking advantage of New Yorkers has officially taken over the city through one of New York’s most iconic platforms: the subway.
Last month, New York Personal Injury Attorney Michael “The Bull” Lamonsoff launched the second edition of his now-famous subway domination campaign, lighting up train cars with a bright, bold, and very summer-themed design. In the first standout ad this past winter, his moody, nighttime cityscape with calls to “Let The Bull Take Charge of Your Case” has now been replaced with sunshine, blue skies, and that unmistakable New York energy. With ads all over the radio airwaves to now on train cars, Attorney Michael The Bull isn’t just blending into the background. He’s heroically standing out. And behind the eye-catching visuals is a serious message: when New Yorkers get hurt, they deserve a fighter.
That’s why he’s been a top-rated personal injury attorney in New York for decades. Whether it’s a tenant injured by a landlord who ignored dangerous repairs, a pedestrian struck by a reckless truck driver, or a construction worker put out of work forever by unsafe job site conditions-- Attorney Michael The Bull has built a reputation for successfully holding powerful institutions accountable. His firm has secured multi-million-dollar settlements and verdicts, including $37 million and $10 million+ victories for everyday New Yorkers who’ve been injured in accidents.
It’s the kind of campaign that makes you feel like summer’s here… and if you ever get hurt, your first call is already clear.
You have rights and can fight back when you’ve been wronged. But it matters who you have in your corner, you need a relentless legal fighter who won’t back down until justice is served.
With Michael The Bull and his team of aggressive litigators who always take their cases to the next level, Michael’s clients find out firsthand what it means to be bold, resilient, and unafraid to push back. Isn’t that the very spirit of New York?
And if you happen to catch one of the new subway takeovers this week, take a second look. Snap a photo. Maybe even tag @msllegal. Because if you’ve ever wondered who you’d call in a moment of crisis… your answer might already be riding with you.
Just look up, and remember: If you mess with The Bull, you get the horns.
Who Is Michael "The Bull" Lamonsoff?
Michael S. Lamonsoff is one of New York City’s most recognized personal injury attorneys-- and for good reason. Known as “The Bull” for his relentless approach in and out of the courtroom, Michael has spent over 25 years fighting for the rights of injured New Yorkers from every walk of life.
He’s more than an attorney. He’s a former clinical therapist with two master’s degrees in psychology from Columbia University, which gives him a unique edge when it comes to understanding trauma, pain, and how to fight back with precision and heart. After realizing he could do more for victims as a legal warrior than as a therapist, he built a powerhouse firm fueled by former prosecutors and seasoned litigators who share his passion for justice.
What Michael Fights For:
Michael and his firm focus on serious personal injury and civil rights cases, including:
- Construction Accidents – Representing workers seriously injured on unsafe job sites
- Premises Liability – Standing up for tenants and visitors injured in poorly maintained buildings
- Auto Accidents – Fighting for pedestrians, cyclists, and drivers harmed by reckless conduct
- Sexual Abuse and Assault Cases – Taking on institutions that failed to protect victims in hospitals, schools, detention centers, and entertainment powerhouses
- Police Brutality & Civil Rights – Demanding justice for victims of false arrests, excessive force, and government misconduct
- Wrongful Death – Supporting families devastated by preventable tragedy
Proven Success: The Bull’s Millionaires Club
Michael The Bull LOVES to win! And his clients love him for it. His firm has recovered millions of dollars in compensation, including:
- $37 million for an injured union laborer
- $14 million for an injured construction worker from Brooklyn
- $16 million for a victim of workplace negligence
- $10+ million in settlements for assault survivors and accident victims
These victories, and many more, are featured in The Bull’s Millionaires Club, a celebration of clients who had the courage to stand up and got life-changing results in return.
Click here to see The Bull’s Millionaires Club or follow @msllegal to witness real wins from real New Yorkers.
Whether you hear him on Power 105.1, see him on your morning train, or catch him in the courtroom headlines, one thing’s for sure: Michael The Bull fights like no one else, because as a True New York Injury Attorney, he knows that New Yorkers deserve a fighter who never backs down.
Need help after being injured in an Accident in NYC? Visit msllegal.com or call 212-962-1020 to get the justice you deserve.