Hennessy Unveils "Make Moves That Start Movements" With Russell Westbrook


Hennessy the official spirit of the NBA and the world's best-selling Cognac has just announced the launch of their new "Make Moves That Start Movements" campaign. The campaign and film are aimed to depict the journey of a basketball to show where the game can take you as well as showcasing the small businesses and communities that are continuously moving the culture forward one day at a time. It is set to debut during the second round of this year's NBA playoff stars NBA All-Star Russell Westbrook, artist Victor Solomon, and Alex Taylor founder of Hoop York City.

In an official statement on Hennessy's website, the brand expressed its commitment to supporting small businesses across the country and announced that Russell Westbrook will be making a donation to the "Unfinished Business" program.

"Hennessy is committed to expanding its support of small businesses through our Unfinished Business program, in conjunction with the NBA and the many voices of this league who continue to make moves of their own. Hennessy is proud to announce a new partnership with three luminaries NBA All-Star Russell Westbrook, “Literally Balling” artist Victor Solomon, and community activist Alex Taylor. In addition to providing original memorabilia, Russell Westbrook will make a donation to Unfinished Business."

See the video for the launch of the campaign and film below.