Kanye West and Kim Kardashian West spent their Friday launching a series of pop-up Yeezy lemonade stands across the country selling pairs of Yeezy Boost 700 V2 “Geode” shoe that dropped today, and this particular version is being sold in a way that’s both innovative and for a good cause.
Together, they helped create eight different stands throughout the Midwest:Indianapolis, Indiana; Missouri, Texas; Waterloo, Iowa; Minneapolis, Minnesota; Alton, Illinois; West Chester, Ohio; Belle Fource, South Dakota; and Cedar Rapids, Iowa.All stands run by different families, which sold limited pairs of the Yeezy Boost 700 V2 “Geode”.
Stocked with limited pairs of the Yeezy Boost 700 V2 “Geode” shoes, the pop-up shop took place curbside outside West and wifey Kim Kardashian’s Calabasas estate, including his children North, Saint and Chicago. (Khloe Kardashian and baby True showed up, too).
“All proceeds made via the stands will be donated to the National Alliance on Mental Illness (NAMI), the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.” Kim Twitter