“I’ve always understood that if I give the customers my best and service them differently, whether music, clothing or vodka, I’ll get a return on my hard work,” says Sean P. Diddy Combs who came in at #1 on Forbes list of Hip-Hop Cash Kings which dropped today.
Diddy landed atop the hip-hop heap once again with total pretax earnings of $130 million in the 12 months to June.
Drake, the world’s most-streamed artist over the past two years takes the No. 2 spot with $94 million and Jay-Z ranks third with earnings of $42 million.
Also on the list are Chance The Rapper at #5 with $33M, Kendrick Lamar at #6 with $30M and DJ Khaled at #9 with $24M.
Hip-Hop is now the most popular genre in terms of consumption, accounting for a quarter of all digital spins for the first half of 2017.