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Target is launching a new paid membership program, Target Circle 360, to boost revenue and market share. The move is part of Target's growth strategy to adapt to consumer trends and reignite sales.
Priced at $49 for the first year (April 7th - May 18th), the program offers unlimited free same-day delivery for orders under $35.
Target aims to rival Amazon Prime and Walmart Plus with additional perks, including two-day shipping, personalized bonuses and partner perks with Ulta Beauty and Apple.
The company is also upgrading its free Circle rewards program, making deals auto-applied at checkout. Target expects same-store sales to decline 3-5% in Q1.
This attempt to turnaround results may stem from recent news that reveals a signification sales decline since 2016. In fact, their first since then.
The question now is: will shopper traffic and profit really boost this year?
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