BLK, the largest dating app made for Black singles, has partnered with rap legends Juvenile, Mannie Fresh, and "the mother of southern gangster rap" Mia X, turning the iconic rap classic "Back That Thang Up" into the new vaccine anthem, "Vax That Thang Up."
“We have a direct line to the audience that needs to internalize this message,” said Jonathan Kirkland, BLK head of brand and marketing, in a statement. “The song may be playful and fun, but the underlying message is as real as it gets.”
“I just wanted to do something positive for my people and to stand in the front to show that I’m willing to sacrifice my life not just for me but also for my family,” Juvenile adds. “We don’t know what we’re facing right now but we really do all need to be vaccinated so we can continue to do our thing and survive.”