Photo: NBA
The 2021 NBA Conference Finals presented by AT&T tipped off with a series of influencer activations and fan giveaways and the NBA is tapping into top social influencers for its recently launched brand campaign, “That’s Game,” to come together at the “NBA House” in Los Angeles to create basketball-inspired content.
The “NBA House” officially welcomed its first guests this past weekend, as the 2021 NBA Conference Finals presented by AT&T tipped off. Hosted in a state-of-the-art house in Los Angeles and custom fit for the ultimate NBA fan, content creators are coming together for a chance to live their ultimate hoop house dream and engage in collaborations throughout the Conference Finals and Finals. This immersive NBA experience features a wide range of activities such as “Basketball Bootcamp,” “Paint by Basketball,” watch parties and dynamic creative collaborations taking place throughout the next two weeks. House guests will be surprised with special guest drop-ins which included a visit from NBA legend Kareem Abdul-Jabbar this week, giveaways and more.
The cast of content creators will reach audiences across multiple social media platforms to represent the world of basketball and how the game’s reach permeates every facet of today’s culture: from fashion to food to music to gaming and everything in between. Talent featured at the “NBA House” includes: Mark Phillips, Ben Skinner, Dreezy, Brittany Sky, Jay Mendoza, Stephania Ergemlidze, Scooter Magruder and Fung Brothers.
As part of the new campaign, the NBA and UnitedMasters are using their partnership to tap into UnitedMasters’ talented roster of artists to uniquely articulate the meaning of “That’s Game” and how it relates to their respective crafts and lives. Additionally, fans will have the chance to win first-class experiences and prizes, including a trip to NBA All-Star 2022 and the 2022 NBA Finals, with its watch and win promotion “Catch the Game.”
You can view a full video tour of the “NBA House” here. For more info on the NBA House and Catch the Game, fans can follow #ThatsGame on social media and visit NBA.com.
The NBA Eastern Conference Finals presented by AT&T continues tonight with Game 2 as the Atlanta Hawks visit the Milwaukee Bucks at 8:30 PM ET on TNT.