California Gov. Gavin Newsom, signs a new bill that will allow California student athletes to earn money from the use of their names, images and likenesses. Now student athletes will be allowed to hire their own agents and profit from endorsements just like the pros. The bill defies the NCAA, and is likely to cause legal troubles.
In a tweeted video Newsom argued that the new bill will “Change college sports for the better by having now the interest, finally, of the athletes on par with the interests of the institutions." He also added that he expects other programs to follow suit and pass similar laws. The new bill is set to be effective in 2023.
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