Kim Kardashian Changes Shapewear Line Name After Blacklash

Versace Fall 2019 - Arrivals

Kim Kardashian-West new shapewear line is no longer called "Kimono" after facing backlash from fans.

Kim launched her shapewear line last week, she said after failed attempts of finding shapewear that matcher her skinned tone she had to do something about it.

"Kimono is the culmination of Kim’s personal experience with shapewear and is fueled by her passion to create truly considered and highly technical solutions for every body,"

Instantly when the line dropped backlash from fans expressing cultural appropriation flooded social media. Even the mayor of Kyoto wrote a letter to Kim asking to "reconsider" the name of her new line.

After major blacklash last week, Kim has now taken it to social media to express that she has decided to change the name of the line. In her statement she expresses that "she will be in touch soon" she didn't reveal the new brand name but we are excited to see what she has in store.


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