Dove has released "Real Beauty Bottles" designed to mimic the different shapes and sizes of women in hopes of promoting body positivity.
The bottles come in all shapes and sizes just like our bodies!
In a statement to Fast Company, Dove said:
“Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition. They’re one of a kind – just like you. But sometimes we all need reminding of that,”
Research from Dove's Global Beauty and Confidence report showed that 50% of women feel like social media pressures them to look a certain way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
“Beauty comes in all shapes and sizes. There is no one perfect shape,” the ad campaign says. “Real beauty breaks molds.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
“The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand’s legacy in 2 seconds,”
Andre Laurentino of Ogilvy London, the company who created the ad, told Brandingmag.
“It’s deceivingly simple and quite nuanced: a message about our body conveyed by Dove bottles themselves, it cares for the physical and the emotional, and it brings brand essence and product design seamlessly together.”
The bottles are only available for purchase in the United Kingdom at the moment.
Check out the bottles below:
We love blogger @la.mouette's image of our Dove Body Washes and her positive message about embracing your own individuality. ⠀ ⠀ "Dove always sends out positive messages, and their latest campaign is a real success. These bottles of their classic body washes aren’t in stores but are made to represent the different body shapes and sizes that make us unique, reminding us not to feel down about legs deemed too long, stomachs deemed too round, ears deemed too large or chests deemed too small. ⠀ ⠀ Because in the end, we are all different and our bodies are unique. So there’s no point trying to look like the beauty standards out there, because our bodies are amazing, move us forward and enable us to achieve our goals"⠀ ⠀ #Dove #RealBeauty #BodyPositive #frenchblogger
Real beauty comes in all shapes and sizes – and now our body wash bottles do too. Introducing our limited edition range of Dove Body Washes. The six exclusive designs celebrate beauty diversity to encourage women everywhere to embrace their own individuality. You can’t buy these in store right now but you can help us to spread beauty confidence by using #RealBeauty . #Dove #DoveBodyWash #Skin #BodyConfidence #LoveYourself #SelfConfidence