XXXTentacion has been one of the most polarizing figures in music this year, and he continues to make his mark on the culture. The Florida rapper's breakthrough track, "Look at Me", has now been certified platinum. This is a positive sign for the up and coming vocalist who is set to drop his debut album, '17', on August 25th.
"Look at Me" was originally dropped in 2016, but was then re-released this year. The track was produced by his friends and collaborators, Jimmy Duval and Rojas, whose SoundCloud account initially posted the now platinum record, accumulating over 90 million plays on the music streaming platform.
The hype surrounding the song, as well as his enigmatic persona landed him on this years XXL Freshman Cover, alongside the likes of Playboi Carti, PnB Rock, and A Boogie wit da Hoodie after having mainstream recognition for only a few months. In an age where everything is visual, it has been compelling to see an artist achieve mainstream success without releasing music videos for any of his songs which altogether surpass 400 million plays.
The artist popularly referred to as "X" had an ongoing feud with rap superstar, Drake, after the Canadian artist played snippets of his song, "KMT", featuring UK grime act, Giggs, on his 'Boy Meets World Tour'. "KMT" was set to be on Drake's 'More Life' playlist, and "X" along with his fans had an issue with how similar the "6 Gods" flow sounded to the one XXXTentacion used on "Look at Me".
Eventually, things cooled down between the two, and it seems like "X" is somewhat satisfied now that his work has received the public recognition it deserves. He acknowledged his platinum status with the caption "say what you want, but you will always be forced to accept that I'm out here living my "own" life". XXXTentacion has already released a few snippets from his upcoming debut album '17', stating that "This one is for the depressed ones, the lost ones."