After just announcing her new music and Netflix deal the Queen Bee over at the Bey Hive has not stopped putting in work! Beyonce Knowles has announced that she has signed a deal with Adidas.
This news broke from CNBC's Jess Golden, who told the whole Twittersphere about the new partnership. She says that Bey will become a creative partner for Adidas and this deal will include the launch of some new sneakers. These kicks will be designed in a signature style created by Queen Bey herself. The deal will also include some apparel wear!
The Source reports that the partnership will work on new productions that range from the world of performance to lifestyle and infuse storytelling into the new collection with adidas and the Ivy Park relaunch.
This means that Bey joins artists like Kanye West who created Yeezys with the brand himself. No launch dates for the new line have been reported yet!
Do you think this sneaker deal is a good move for Beyonce? Let me know.
Photos @ GettyImages.
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