Billboard breaks the news that ticket sales for the On The Run Tour are pacing well despite rumors of low ticket sales.
A source close to the production of the tour reports otherwise to Billboard.
Sources close to the Live Nation-produced tour tell Billboard that, as of June 17, the tour has racked up about $86 million in ticket sales and is on a pace to gross close to $100 million from just 19 shows.
The source says attendance is on a pace to top 850,000 tickets sold, and a Live Nation rep confirmed to Billboard last night that the tour is indeed nearing that threshold.
That’s a whopping nightly take of $5.2 million, and an average attendance of nearly 45,000 per show -- well more than two sold-out arena shows would generate in any given market. Numerous shows are sold out, and Live Nation cites "unprecedented" VIP and platinum ticket sales.
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