(Brendan Bordelon) Investigators at the New York attorney general’s office masqueraded as the owners of a yogurt shop in order to snag 19 companies writing phony reviews on Yelp and other websites.

The office was trying to crack down on fake consumer reviews online and decided to fight fire with fire.

Reuters reports that the guilty firms, which offered “search engine optimization” (SEO) services to businesses seeking to improve their online reputation, must now pay a combined $350,000 in false advertising penalties.

Read More: The Daily Caller

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